Win Tix, Catch Flicks Promo
Official Rules

NO PURCHASE OR PAYMENT REQUIRED TO ENTER OR TO WIN. Each text message, sent or received, may incur a charge as provided in your rate plan. Standard message and data rates may apply. If you enter via text messaging, you will receive 4 text messages in response to your entry and up to 2 program alerts per month. See your wireless carrier plan for pricing details. Text messaging may not be available through all wireless carriers.

  1. Eligibility: The Win Tix, Catch Flicks Promo (the "Instant Win Game") is open only to legal residents of the 50 United States or the District of Columbia who are 13 years old or older at the time of entry. Employees of The Coca Cola Company, Coca-Cola bottlers, TPG Rewards, ePrize, Inc., and their respective parent companies, subsidiaries, affiliates, agents, and those prize providers and agencies that are involved in the development or execution of this Instant Win Game or any of its materials, and the immediate family (spouse, parents, siblings, and children) and household members of each such person are not eligible. The Instant Win Game is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law.
  2. Sponsor: The Instant Win Game is sponsored by Coca-Cola North America, a division of The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313. Administrator: ePrize, Inc., One ePrize Drive, Pleasant Ridge, MI 48069. Sweepstakes Prize Provider: TPG Rewards, 111 John St., 27th floor, New York City, NY 10038.
  3. Agreement to Official Rules: By participating in the Instant Win Game, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Instant Win Game.
  4. Promotion Period: The Instant Win Game begins at 12:00 p.m. Eastern Time ("ET"), March 4, 2013 and ends at 11:59 p.m. ET, July 31, 2013 (the "Promotion Period"). Administrator’s computer is the official time-keeping device for this Instant Win Game.
  5. How to Enter: There are 2 ways to enter:
    1. a. Purchase Specially-Marked Mello Yello Products and Enter via Text Message: During the Promotion Period and while supplies last, purchase any specially-marked Mello Yello product. Each specially-marked product will contain a unique 14-digit code under the cap or printed inside the Fridge PackTM (the "Product Code"). During the Promotion Period, using a 2-way text-messaging-capable device (the "Device"), text the Product Code to the short code 75575. Then, input the requested information to confirm your date of birth. If you are eligible, each text message constitutes 1 Instant Win Game play. You will then be instantly notified via text message if you are a potential winner of 1 of the Instant Win Game prizes.
    2. If you play the Instant Win Game via this method of entry, you will receive a total of 4 text messages in response to your entry and up to 2 program text message alerts per month, unless you opt out from receiving such alerts by following the designated process. If you wish to stop receiving informational text message alerts, text STOP to 75575 to end or text HELP to 75575 for more information. Contact 1-866-775-5806 or go to www.melloyello.com for help. Entrants who play the Instant Win Game using a Device will be charged according to their carrier’s standard text-messaging rates and entrants should contact their carrier for pricing plans and details. Check your owner's manual for specific text-messaging instructions. Text messaging may not be available through all wireless carriers. The following carriers are supported, but are not sponsors of this Instant Win Game: ACG, AT&T, AWCC, Boost, Cincinnati Bell, Cricket Wireless, Interop, MetroPCS, Nextel, Sprint, T-Mobile ®, US Cellular®, Verizon Wireless, and Virgin Mobile USA.
    3. b. Alternate Method of Entry ("AMOE"): To play the Instant Win Game without purchasing specially-marked Mello Yello products or without using a Device, follow the instructions below to request an AMOE code (the "AMOE Code").
    4. (i) Mail-In AMOE Code Request (available from February 23, 2013 at 12:00 a.m. ET through July 21, 2013 at 11:59 p.m. ET): To request an AMOE Code, mail a 3"x5" piece of paper with your name, home mailing address, email address, date of birth, day/evening/cell phone numbers in an envelope with proper postage to "Win Tix, Catch Flicks Promo – AMOE Code Request, c/o ePrize, Inc., Dept. 591677, P.O. Box 5046, Kalamazoo, MI, 49003-5046. All requests must be postmarked by July 22, 2013 and received by July 29, 2013. Limit: 1 request per envelope. All requests must be hand printed and become the exclusive property of the Sponsor. None will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by the Sponsor. The Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due requests, which will not be honored.
    5. (ii) Online AMOE Code Request (available from July 22, 2013 at 12:00 a.m. ET through July 31, 2013 at 11:59 p.m. ET): To request an AMOE Code online, come back between July 22, 2013 at 12:00 a.m. ET and July 31, 2013 at 11:59 p.m. ET . You must be logged in to your Mello Yello account (the “Account") to request a code. If you do not have an Account, visit www.melloyello.com and follow the instructions to register and create your Account. Creating an Account is free. To create an Account, you must have a unique, valid email address. Limit: 1 Account per person. Accounts cannot be shared. Persons determined to have more than 1 Account will be disqualified. Once logged into your Account, please go to the official rules page on www.melloyello.com and follow the links and instructions to request an AMOE Code.
    6. The AMOE Code will be emailed to the email address provided in your mail-in AMOE Code request (for Section 5(b)(i), above) or the email address used to register for your Account (for Section 5(b)(ii), above). Once you have obtained an AMOE Code, visit the website address in the email you received with the AMOE Code (obtained through either method described above) and follow the links and instructions to input that AMOE Code where indicated to receive 1 Instant Win Game play. After entering your AMOE Code, you will then be instantly notified on the website if you are a potential winner of 1 of the Instant Win Game prizes. You must access the AMOE entry page through the link located in the email that you received.
    7. The Instant Win Game is not compatible with systems using Opera Web Browsers. If you played via the text-messaging method described in Section 5(a) above and received a potential winning message, you will be required to reply with your email address. Then, a digital prize code ("Prize Code") and redemption instructions will be delivered via text message to the Device you used to play the Instant Win Game, subject to verification. If you played via the mail-in or online AMOE described in Section 5(b) above, and received a winning message after inputting your AMOE Code into the website, the redemption instructions will be delivered via electronic message to the email address you used to register for your Account, subject to verification.
    8. Limit: Up to 2 Instant Win Game plays per day during the Promotion Period, regardless of method. Multiple participants are not permitted to share the same email address or Device. Any attempt by any participant to obtain more than the stated number of plays by using multiple/different email addresses, Devices, identities, registrations or logins, or any other methods will void that participant’s plays and that participant may be disqualified. Any use of robotic, repetitive, automatic, programmed or similar play methods or agents (including, but not limited to, sweepstakes entry services) will void all plays by that entrant. In the event of a dispute as to any play, the authorized account holder of the email address or Device used to play will be deemed to be the entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Otherwise, the "authorized account holder" of a Device is the natural person in whose name the Device has been issued and the services are billed. Potential winners may be required to show proof of being authorized account holders. AMOE Codes will expire at the conclusion of the Promotion Period. Prize Codes will expire 30 days after the win date.
  6. ALL POTENTIAL WINNING PLAYS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME DISPLAYS A WINNING MESSAGE, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY AND THE POTENTIAL WINNING PLAY HAVE BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID AND WILL NOT BE HONORED.
  7. Instant Win Game Prize Selection and Verification of Potential Winners: Potential winners must comply with all terms and conditions of these Official Rules. Winning is contingent upon fulfilling all requirements. Administrator is an independent judging organization whose decisions as to the administration and operation of the Instant Win Game and the selection of potential winners are final and binding in all matters related to the Instant Win Game. There will be 14,348 random, computer-generated winning times during the Promotion Period with 1 winner being selected during each 15 minute period of the Promotion Period. If you are the first player to play the Instant Win Game at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated. On or around August 8, 2013, Administrator will conduct one random drawing from among all eligible players who played the Instant Win Game and have not been disqualified for suspected fraud or reached the household limit for number of prizes and will select potential winners for any prizes that were not previously awarded for reasons of suspected fraud, household limiting, or any downtime during the Promotion Period during which the Instant Win Game was not functioning as planned. All other unclaimed prizes will not be awarded. Prizes will be fulfilled upon redemption.
  8. Prizes: 14,348 GRAND PRIZES (1 EVERY 15 MINUTE PERIOD): An e-Movie Cash ticket, valid for up to $12.00 towards admission at a participating e-Movie Cash theatre. e-Movie Cash ticket will be awarded as a link via email or text message. Subject to Provider terms and conditions http://emoviecash.com/tpg/tc_dcr_my.html. Please refer to win notification sent to your email for complete details. Approximate Retail Value ("ARV"): up to $12.
    1. For All Prizes: Sponsor and Administrator are not responsible for complaints or issues regarding Prize codes or e-Movie Cash ticket or links (claims that code is invalid, insufficient, etc.) and winner should address any such issues with the issuer of the code or ticket. No substitution, exchange, or transfer of prize by any winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. Odds of winning an Instant Win Game Prize depend on the number of prizes available divided by the number of eligible Instant Win Game plays. Each prize winner is responsible for all taxes and fees associated with prize receipt and/or use. Limit: 5 prizes per household. Total ARV of All Prizes: up to $172,176.
  9. Publicity: Except where prohibited, participation in the Instant Win Game constitutes winner’s consent for Sponsor and its designees to use winner’s name, prize information, likeness, city and state of residence for promotional purposes in any media without further consideration.
  10. General Conditions: In the event that the operation, security, or administration of the Instant Win Game is impaired in any way for any reason, including, but, not limited to, fraud, technical failures, regularly-scheduled maintenance, virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Instant Win Game to address the impairment, then resume the Instant Win Game in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Instant Win Game and award the prizes in a random drawing from among all eligible entries received up to the time of impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Instant Win Game or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Instant Win Game may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor"s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
  11. Release and Limitations of Liability: Except where prohibited, by participating in the Instant Win Game, entrants agree to release and hold harmless The Coca-Cola Company, Coca Cola bottlers, TPG Rewards, ePrize, Inc., their respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of each of them (the “Released Parties") from and against any claim or cause of action arising out of participation in the Instant Win Game or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Instant Win Game; (b) technical errors related to cellular networks, computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Promotion or the processing of registrations and game plays; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Instant Win Game or receipt or use of any prize. Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of participating in the Instant Win Game and in no event shall the Released Parties be liable for attorney’s fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If for any reason an entrant’s play is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Instant Win Game play, if it is possible. If the Instant Win Game, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any prize offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
  12. Disputes: Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Instant Win Game or any prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Instant Win Game, but in no event attorneys" fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Instant Win Game, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.
  13. Instant Win Game Results: For a winner list, visit http://bit.ly/VkaSDK. The winner list will be posted after winner confirmation is complete.

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Win Tix. Catch Flicks. FAQ
Q. How does the Mello Yello® Win Tix, Catch Flicks Instant Win Game work?

A. Participating is easy! Find your entry code under the cap or inside of any specially marked Mello Yello® product. Use a mobile device (a cell phone or a two-way text-messaging capable device) to text your code to 75575 for a chance to win an e-Movie Cash ticket, valid for up to $12.00 towards admission at a participating e-Movie Cash theatre. Message & Data Rates May Apply. When you play, reply HELP for help or visit www.melloyello.com for more details. The Win Tix, Catch Flicks Instant Win Game is available on ACG, AT&T, AWCC, Boost, Cincinnati Bell, Cricket Wireless, Interop, MetroPCS, Nextel, Sprint, T-Mobile ®, US Cellular®, Verizon Wireless, and Virgin Mobile USA BACK TO TOP

Q. Who can participate?

A. The Instant Win Game is open only to legal residents of the 50 United States and Washington D.C. who are 13 years of age and older at the time of entry. Void where prohibited. BACK TO TOP

Q. When does the game start and end?

A. The Instant Win Game will begin on Monday, March 4, 2013 at 12:00 p.m. Eastern Time ("ET") and will end on Wednesday, July 31, 2013 at 11:59 p.m. ET. BACK TO TOP

Q. Do I need to register to play?

A. Only if you play via the Alternate Method of Entry. However, you must register to claim your prize. If you enter via our Alternate Method of Entry, you will be required to register your name, email address, date of birth, mobile number and street address in order to receive an Instant Win Game entry code email; and, if you win, to claim your prize. If you enter your entry code via text message all you need is to subscribe to a participating wireless provider and have text messaging capabilities enabled on your cell phone or device. Reference the Official Rules regarding message and data rates that may apply. BACK TO TOP

Q. Do I have to buy a Mello Yello® to play?

A. No purchase is required. If you want to play the Instant Win Game without purchasing a specially marked Mello Yello® product or without using a cell phone or device, you may use the Alternate Method of Entry. Please see the Official Rules and see section 5(b) for full details. BACK TO TOP

Q. How will I know if I am a winner?

A. Once you have played via either method, you´ll be notified if you´re a potential winner either by text message (if you entered via cell phone or other device) or in your web browser and by email (if you enter via the Alternate Method of Entry). If you enter via a cell phone and receive a winning message, a digital prize code will be delivered via text-message to the phone you used to play the Instant Win Game. If you entered online via the Alternate Method of Entry, a digital prize code will be entered for you. You will also receive an email containing this code but you do not have to enter the prize code if you received a 2nd email with your redemption instructions. The emails will be sent to the account you registered with. BACK TO TOP

Q. How do I claim my prize if I won via mobile?

A. Once you receive your digital prize code via text message (if you played via SMS text), you must enter your prize code at www.melloyello.com/win. You´ll be given on-screen instructions for how to receive your prize. First, you’ll need to enter your prize code, and then proceed through login or registration. After that you will be given further information about your prize redemption. Please note you will need your handheld device when you claim the prize. Registration is free and is required in order to claim your prize. Please see the Official Rules for more information. BACK TO TOP

Q. How will my information be used?

A. Your information collected online will be used according to the Privacy Policy. BACK TO TOP

Q. Does my digital prize code expire?

A. Yes. Prize codes must be redeemed at www.melloyello.com/win 30 days from the date you won the prize. Please check your prize code message (either email or SMS text message) to see the date by which you must enter your prize code on www.melloyello.com/win. AMOE winners do not need to enter a prize code unless you experienced technical difficulties while playing. This is unusual. BACK TO TOP

Q. How long will it take for me to get my prize?

A. If you are a verified winner, you may redeem your e-Movie Cash ticket prize immediately. BACK TO TOP

Q. My code is illegible or invalid. What do I do?

A. Check the code from the specially marked packages identified above closely. Remember, ONLY codes from specially marked packages will work for this program. Contact Consumer Care at (866) 775-5806. BACK TO TOP

Q. How many codes can I enter per day?

A. You may play the Instant Win Game 2 times per day regardless of how you decide to play. BACK TO TOP

Q. Is the Instant Win Game a part of My Coke Rewards?

A. No, the Instant Win Game is separate from the My Coke Rewards ("MCR") loyalty program. BACK TO TOP

Q. How many SMS text messages will I receive from Mello Yello®?

A. That depends. You will receive 4 text messages in response to your entry and up to 2 program alerts per month, unless you opt-out from receiving alerts by following the designated process. If you wish to stop receiving informational text message alerts, text STOP to 75575 to end or text HELP to 75575 for more information. BACK TO TOP

Q. What cell phone or wireless providers are participating?

A. The Instant Win Game works on ACG, AT&T, AWCC, Boost, Cincinnati Bell, Cricket Wireless, Interop, MetroPCS, Nextel, Sprint, T-Mobile ®, US Cellular®, Verizon Wireless, and Virgin Mobile USA BACK TO TOP

Q. I texted my cap code to 75575 why didn´t I receive a response?

A. If you sent in an entry code from a specially marked package of Mello Yello® via SMS from a participating wireless provider and didn´t receive a response SMS, then it could be due to a temporary block from recently porting (transfer from one carrier to another) your wireless number, activating a new wireless number, or other service issues. Please contact your wireless service provider if multiple attempts at different times are unsuccessful. BACK TO TOP

Q. Do you have plans to add more carriers?

A. No not at this time. However, you can enter the Instant Win Game without using a cell phone or device. Please see the ´Do I Have to Make A Purchase to Play´ section above or the Official Rules for instructions on how to enter without using a cell phone or device. BACK TO TOP

Q. Can my e-Movie Cash® prize be used towards more than one admission ticket?

A. Each e-Movie Cash ticket and m-Movie Cash ticket will be loaded with $12.00 that may be used toward any box office admission until these funds are depleted. BACK TO TOP

e-Movie Cash® Frequently Asked Questions
Q. How do I use my e-Movie Cash Ticket?

A. Print your e-Movie Cash Ticket and use it at any participating theater. e-Movie Cash Tickets can be used for movie admission up to $12.00. Your e-Movie Cash Ticket is not valid with any other offer, no cash will be provided as change, is not refundable for cash and is only valid in the United States. It cannot be replaced if lost, stolen, expired or damaged. This offer is subject to Terms and Conditions found at http://e-Moviecash.com/tpg/tc_dcr.html. BACK TO TOP

Q. Which theaters will accept my e-Movie Cash Ticket?

A. For participating theaters, go to http://e-Moviecash.com/coke_locator. BACK TO TOP

Q. What can I do if I lose my e-Movie Cash Ticket or need to reprint it?

A. You will receive an email which includes a link to your e-Movie Cash Ticket. This link will expire within 72 hours of receipt. The e-Movie Cash ticket may be downloaded up to 7 times. Lost, misplaced, expired or damaged e-Movie Cash Tickets will not be replaced or refunded. BACK TO TOP

Q. Can I make copies of my e-Movie Cash Ticket?

A. No mechanically reproduced, forged or altered official e-Movie Cash Tickets will be accepted. Fraudulent submission could result in federal prosecution under mail fraud statutes. BACK TO TOP

Q. My e-Movie Cash Ticket has expired. Can I get a replacement?

A. No, expired e-Movie Cash Tickets may not be replaced. BACK TO TOP

Q. I do not have access to a printer. How can I print out my e-Movie Cash Ticket?

A. A email which includes a link to your e-Movie Cash ticket be sent to you, allowing you to print your ticket for up to 72 hours of receipt. Your ticket will not be available after 72 hours or 7 downloads. During this time you are able to forward your email to an account or person with access to a printer. BACK TO TOP

Q. The theater is asking for my address and zip code to enter into their POS terminal, what do I tell them?

A. The theater should enter the address and zip code printed on your e-Movie Cash ticket. The address is 111 John Street, 27th Floor, New York, NY 10038. BACK TO TOP

Q. I have a question or complaint about a movie theater.

A. e-Movie Cash operates independently from the theaters. If you have a local theater specific question regarding topics such as available theater amenities, ticket category age policies, or when a particular movie will be coming to your location, you must contact the theater directly. BACK TO TOP

Q. How do I contact e-Movie Cash Customer Service?

A. To contact e-Movie Cash customer support, please: click here. BACK TO TOP

e-Movie Cash is a registered trademark of TPG Rewards, Inc.